Checklist for Choosing the Right Animated Video Production Company

Jan 22, 2016 | Animation |

If you have been with us for a while, you already know why an explainer video is your best bet for better ROI. But for this to happen you also need to choose a professional and talented explainer video company to work with. You probably already know that a good video is a key to standing apart from your competitors and creating a lasting impact on your customers.

Here is an example of an explainer video. This was selected by Hubspot as one of the best-animated explainer videos of 2015.

Have you thought of creating an animated explainer video like this one? If you answered in a yes, then you need to hire a vendor that is not only good but can guide you through the entire process of making a video. Like always, we are your friend when it comes to making explainer videos. We have created a detailed guide to help you make the very important decision of which company to hire. This guide will help you understand all the key aspects involved in making this decision.

Here is a list of questions you should ask yourself before making the choice:

1.     BUDGET?

You will find many different organizations that can help you make a great animated explainer video. But not all of them will fit into the budget you have. The cheapest options are companies that make template videos. These videos are generally low quality and are made with pre-made designs. They have bad animation and are also classified as boring to watch. Having said that, you do not want to go cheap just the way you would never choose a cheap CEO to represent your company.

It would be a lot better if you chose companies that make custom videos. Yes, these are a little more expensive but they are high quality and like the name suggests, customizable. This will ensure in engaged viewers and even greater ROI.

At the end of the day, the purpose of an explainer video is gaining ROI. Keep this fact in mind when you choose the company you want to hire.


Once you have a few companies listed out make sure you look at their portfolio. Figure out if their work is effective and entertaining. Being effective means the video should be able to connect with you and elicit an emotional reaction prompting you to take further actions. You can also test their effectiveness by showing the video to a group of people and asking questions about how they felt after watching the video.  But the most important question of them all is, “Would you buy this product?” If they answer in a yes then you know which company to choose.


The basic purpose of any video is to communicate a message with great clarity and enough interest that people would be compelled to buy the product or the service. The second purpose of an explainer video is to ooze professionalism and originality. The animation you show your audience is the impression customers will have of your company. If the video looks unprofessional then the viewers are bound to think of your company as unprofessional as well. To be perceived as professional ask questions like: Is the art original? Is the music original? Does the video have good storytelling? And are they witty?


As humans, we put more trust in what other people say about someone than the words of the person himself. The same applies to companies as well. When a third party praises a company it helps you trust them more. Make sure to analyze feedback from previous clients to gain more confidence in making the decision to choose a particular company. The internet is the best resource available to you to find these feedbacks. Check reviews, recommendations, testimonials, social networks like Twitter and Facebook. Look all around the web to choose a reliable and professional video production company. Also, remember that a good and reliable company will not hide any kind of information with you.

There you go! Now you are ready to choose the right video production company. Make sure to check out our blog to expand your knowledge of video marketing!

Toolbox Studio