Creativity, innovation and thinking outside the box are the kind of buzz terms you will hear people talk about when it comes to starting your own venture. This is seen with the greatest degree of prevalence in this, the start-up generation where fresh and innovative concepts, or the drastic reimagining of classic approaches to business have led to great success and renown.

However, in our search for this holy grail of uniqueness, clever ideas, and radical solutions we often overlook one important aspect. Caught in the fervour of our own brain-child we often forget that not everyone else has spent as much time as us pondering this specific idea.

As such, everyone we come across – be it bosses, colleagues, potential investors, prospective customers or even friends and family – may not understand our idea and our concept as simply and easily as we might have imagined. It can sometimes prove difficult to share an idea or a thought process, when the recipient doesn’t have the advantage of being able to fall back on the context that the person who came up with the idea does.

Ideas can end up failing because of this – because they get lost in translation. If you don’t want this to happen, you need to explore going down the route of business explainer videos.

What are explainer videos?

An explainer video is basically a form of audio visual content created for the specific purpose of providing information to the viewer. There are many forms of explainer videos for business based on the target audience. From shareholders to customers and staff to investors, explainer videos can be created to help drive a point home to various parties. Corporate explainer videos are probably the most popular kind of explainer videos, and they are typically targeted at the consumer.

Gaining popularity on a more and more frequent basis, these explainer videos help consumers understand what the creator’s product of service has to offer, and how to go about using it in a simple to understand step-by-step format. The production of explainer videos typically involves the use of animation, motion graphics and text, although live-action explainers also exist. These type of videos are especially useful in the digital era with thousands of app-based products cropping up. A lot of the older generation not born into this era, for example, needs greater assistance to understand how to work app-based products and services, and digital explainer videos allow corporates to accomplish this task.

Here are a couple of great examples of explainer videos from big, globally recognised outfits such as Amazon and Pinterest.

Why are they better than text-based instructions?

Explainer videos are being preferred to text-based instructions because of quite a few reasons.

1. The first one is the dual coding theory originating in the 60s. The theory explores the effect of imagery on memory and the ability of the human mind to retain and recall information presented in this form.

2. Apart from this, there is also psychological evidence that video is more effective as a tool for communication than text. As this article illustrates, “if you want visitors to your site to share and interact with your content, delivering it via video is the best way to go. Consumers are 39 percent more likely to share content if it’s delivered via video, and 36 percent more likely to comment and 56 percent more likely to give that video a coveted ‘like’.”

3. Internet users do love video. The average consumer with an Internet connection watches roughly 206 videos per month, and Nielsen claims 64 percent of marketers expect video to dominate their strategies in the near future.

Taking a look at the numbers, it seems like a no-brainer to say that video content is more engaging than text. But tapping into a little basic psychology, we can further break down these findings, and also describe the conditions that will drive visitors to prefer text.”

“Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip! Humans are hardwired to avoid demanding cognitive strain, so this tendency toward “laziness” will, more often than not, invite us to choose information that is easy to process over the form that makes us put out a lot of effort.”

Advantages of explainer videos

  • Time saving
    A two-minute video can convey the same information that a 10-minute phone conversation or 30 minute reading session possibly could. Your staff doesn’t have to deal with explaining how to use the product to each person that calls in, and the customer doesn’t need to wait in line for staff members or customer support to answer their queries.
  • Easily understandable information
    Since explainers are all about providing value-added information to the consumer, they are easy to understand and straightforward enough that they don’t require follow ups and FAQs.
  • Easily accessible
    If you upload your explainer video online, customers from across the globe can use their smart devices and computers to access it wherever they and whenever they need. This makes it easy for them to clear doubts, and for your product to be used without issues.
  • Increasing audience
    A well-made explainer video holds the potential of being shared across social media, especially by proponents of your product or service. This leads to greater traffic, wider reach and bigger audiences.
  • Improved credibility
    An explainer video can go a long way towards improving a company’s credibility in the eyes of the customer. This happens because established brands typically use video content to communicate with consumers, so having such content on board adds a sheen of professionalism and quality to proceedings.

It wouldn’t be a stretch to say that digital videos are an almost magical tool that packs a whole bunch of benefits for any company looking to utilize them. If you want to develop a professional business explainer video, Toolbox Studio can help you out. Browse through our portfolio to see the range of videos we’ve developed for our illustrious clients from India and abroad.

Get in touch and begin your production today.

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