Life of Pi and Prometheus thrilled one and all and were nominated in the Academy Awards. But what would be more thrilling is to know that these movies owe a good deal to the work done by a Bangalore- based firm. A lot of Hollywood movies that boast of spellbinding effects have been nurtured overseas in countries like India and Philippines. Animation giants like Walt Disney, IMAX and Sony are outsourcing animation to India on a large scale. Cities such as Mumbai, Pune, Chennai, Bangalore and Trivandram are emerging as animation hubs. Let’s have a glance at what really are the benefits of outsourcing.
Let’s have a glance at why global entertainment firms are flocking to India.
a) The cost of animation production in India is one fourth of North America and about 35 per cent lower than countries such as Korea and the Philippines. The key countries outsourcing animation production work to India include the US, the UK, France, Italy and Spain, states a report.
b) India has the second largest entertainment industry in the world. Animation studios in the country provide a large pool of low-cost, high-quality artists and technical support. A number of Indian animation companies have set up hi-tech studios (equipped with state-of-the-art hardware and software) to execute overseas projects.
c) Large English speaking workforce which effectively overcomes the language barrier. A number of animation companies in the country are also creating skilled manpower for the animation market through various training programs.
Indian studios today boast of a state-of-the-art setup, highly skilled artists and cost efficient services. But the question is…is this enough to consider a studio to outsource your ambitious project?
Well, a lot needs to be considered while zeroing in on the studio you want to work with. First of all, you need to look for a studio that would share the same amount of passion as you and look at your project from a creator’s point of view and not merely as someone who is supposed to provide you with the technical expertise. It’s really essential to go through the previous work of every studio and analyse their work not only from an audience’s perspective but from a critic’s perspective as well. This helps you in knowing the strength and weakness of that studio and then you exactly know how much can you expect from that studio and where it stands.
For instance, looking at Toolbox’s portfolio which boasts of award winning work in rotoscopy for major Hollywood studios and projects such as Mumbai Indians Promo, L’OREAL, Chintoo, Pune 52, Time Please, Tata Sky VOD, Yamaha, Samsung Galaxy S2, Bournvita and, you instantly know that you will be handing over your project to someone who has a proven track record of delivering the best and you can expect the same too. What makes Toolbox stand apart from the rest is its passion of delivering not just services, but creative solutions that culminate into a cutting edge product that you would identify with.
The passion for animation, VFX, Digital Videos, its ultra-modern infrastructure that boasts of a 5000 sq. ft. facility, an in house chroma floor, a 24 track sound studio and its dedicated team of VFX Supervisors, Productions, Animators, Motion Graphics Artists and Sound Designers makes Toolbox an obvious choice for outsourcing.
You have the right concept. You have the right country. All you need to do is find the right studio and then you have nailed it perfectly right!