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October 26, 2021

Impact of Commercial Videos on Consumers Best Way to Lure Them

Impact of Commercial Videos on Consumers – Best Way to Lure Them We all have heard before : “Content is King”! But today, the phrase has […]
March 20, 2020
animated commercial

How You Can Drive Brand Awareness Using Animated Commercials (With 7 Business Benefits)

Imagine being able to know about a product or service within a few minutes rather than reading a long essay about the same – This is […]
September 23, 2019
VFX in commercial

Is it the Golden Era of VFX in Indian Brand Commercials?

The advertising and marketing domains have evolved hand in hand with the growth and development of the media and entertainment industry around the world. While the […]
October 30, 2018
centerfruit commercial

Why Commercials Still Hold Value in the Age of Social Media

Commercials have been a part of the fabric of mainstream media and content dissemination since time immemorial. From print media like newspapers and magazines to audio […]
June 13, 2017
Commercial Film Production

3 of Toolbox Studio’s Best Commercials Till Date

A lot of people – business owners, service providers, manufacturers and more, want to crack the code for a good advertisement. What makes for a good […]
May 10, 2017
Super Bowl in United States

7 of the Best Super Bowl Commercials of 2017

The Super Bowl is the biggest sporting event in the United States and one of the most well known the world over. The culmination of the […]
August 1, 2016

7 of the Most Viral Branded Videos of 2015 & 2016

What does it take to make a video go viral? Honestly, it is a combination of many different things. There is no fixed rule or list […]
May 14, 2014
Aditya Birla Group

The VF’X’ Factor in TV Commercials!

Here are two links that sum up the whole story of how VFX has completely evolved the advertising industry.  The first link, which is an old […]
April 29, 2014

The ‘Smart’ World of Mobile Video Advertising in India!

You are playing a cool game on your latest tablet or a smart-phone and suddenly a video pops out of nowhere. Your reactions: 1) You simply […]



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