Jewelry features prominently in Indian culture. Associated with tradition, heritage and prosperity, jewelry is something most if not all households in India have. According to the Indian Brand Equity Foundation, jewelry accounts for 6-7% of India’s GDP, and over 500,000 jewelry-based businesses plying their trade here.
It is not an industry, however, that is known to leverage the digital space to any great degree, or had not been one until Jewelfie came along. Developed by Prorigo, the Jewelfie Customer Engagement and Relationship Management (CERM) platform has brought the process of jewelry retail into the 21st century. Through the harnessing of augmented reality and visualization tools, the software allows prospective buyers to “Try-On” jewelry virtually, from personal computers, mobile phones and kiosks. This allows those shopping for jewelry online to gauge how the products will look on them without having to physically travel to the store and try each item on.
Since the concept is a novel one, Jewelfie needed a digital video production to convey the process of using Jewelfie in a simple, straightforward and relatable manner to its consumers. They called on us here at Toolbox Studio to help make this happen. The idea was to engage our digital video production services in the creation of a short audio-visual that would convey all the benefits of Jewelfie, and walk the viewers through the actual act of using the software.
Toolbox Studio is a digital video production company that provides a variety of AV solutions for clients, and the in-house team suggested an approach that would draw viewers in and arrest their attention throughout the step-by-step process of using Jewelfie. The solution was an animated explainer video with arresting visuals, clear directions and graphics and animations to guide viewers through ‘the Jewelfie experience’.
The only way to approach a project such as this is through understanding, communication and cooperation between the client and us. This ensures that the client is completely in the loop from the ground up, and is involved in the creation of the content from its inception all the way, until it takes its final form. Here is the process in a little more detail
The end result was an animated video that was visually appealing, grabbed the viewers’ attention, and provided a complete insight into the brand and what it brought to the table. Jewelfie is a groundbreaking company in terms of the products and services it offers, so it was essential to get the message out to Indian audiences in a way that they could relate to and understand. The video Toolbox Studio produced for Jewelfie did just that.
Watch the video!
You can watch the video here, and see for yourself the content we delivered for Jewelfie and what the production looked like after it had gone through all the steps we explained above.
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