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Video - Advertising campaign for JAFPA.

Creating an Effective Brand Promotional Video: Tips and Strategies

Creating an effective brand promotional video is a critical step in building brand awareness and driving sales. A well-crafted video can communicate the unique value of your brand and product to potential customers, while also creating an emotional connection. However, creating a successful video requires careful planning and execution. In this article, we will discuss some tips and strategies for creating an effective animation promotional video.

What Are Brand Promotional Videos?

Brand promotional videos are short videos that are created to promote a specific brand or product. They are often used as a marketing tool to attract new customers and increase brand awareness.

Brand promotional videos are typically used to showcase the features and benefits of a product or service, and to communicate the unique value of the brand. They can be used in a variety of contexts, such as social media, websites, and television commercials. The ultimate goal of a brand promotional video is to increase brand awareness and drive sales.

Effective Steps to Create Promotional Business Videos

Here are some quick tips that will help you in creating kick-ass business promotional videos. Check out the strategies right below!

Script Writing for Promotional Video

The first step in creating a company brand video is writing a compelling script. The script should clearly communicate the key message of the brand and product, as well as why it is unique and valuable to the audience. It is important to keep the script concise, focusing on the most important information. The script should also be written in a way that is engaging and easy to understand.

When writing the script, it is also important to consider the target audience. The script should be written in a way that speaks directly to the audience and addresses their specific needs and concerns. This will help to create an emotional connection with the audience and increase the chances of them taking action.

Length of the Promotional  Video

The length of animation promotional videos can vary depending on the purpose and platform on which they will be shared. However, in general, it’s recommended to keep the video under two minutes. Shorter videos are more likely to be watched to completion and shared on social media. For example, videos on Instagram stories, TikTok, and Instagram reels should be between 15 seconds to 1 minute, while videos on YouTube and Facebook can be slightly longer, up to 2 minutes. However, if the video is intended for television commercials, the length can be 30 seconds to 1 minute.

It’s important to note that the video length should be determined based on the message you want to convey, the platform you will be using, and the target audience. A video that is too long may lose the viewer’s attention, while a video that is too short may not effectively convey the message. Therefore, it’s important to strike a balance between the length of the video and the message you want to convey.

Choose a Style and Create the Visuals

When creating a brand promotional video, it’s important to pick a visual style that aligns with the brand’s aesthetic and message. The visual style should be consistent throughout the video and should be reflective of the brand’s identity.

Here are a few examples of visual styles that can be used for brand promotional videos:

  1. Realistic Brand Promotional Video: This style is characterized by the use of live-action footage, natural lighting, and real-life locations. It is best suited for products or services that are tangible and can be easily demonstrated.
  2. Animated Brand Promotional Video: This style is characterized by the use of animation and motion graphics. It is best suited for products or services that are abstract or difficult to demonstrate.
  3. Cinematic Brand Promotional Video: This style is characterized by the use of high-quality cameras and lenses, and a focus on storytelling. It is best suited for products or services that have a strong emotional appeal.
  4. Minimalistic Brand Promotional Video: This style is characterized by the use of simple designs, clean lines, and a focus on the product or service. It is best suited for products or services that are straightforward and easy to understand.

Once you have chosen a visual style, it’s important to create the visuals that will be used in the video. This may include creating storyboards, scouting locations, and creating or sourcing assets such as graphics, animations, and live-action footage. It’s essential to ensure that the visuals are of high quality and align with the visual style you have chosen.

Editing Videos for Brand Promotion

Video editing is the process of assembling and manipulating video shots to create a finished product. It is a critical step in creating an effective brand promotional video, as it helps to tell the story and convey the message of the brand.

There are several key elements to consider when editing a brand promotional video:

  • Storytelling: The video should tell a compelling story that captures the viewer’s attention and keeps them engaged. This can be achieved through the use of a clear narrative structure and a well-crafted script.
  • Visual continuity: The video should have a consistent visual style and aesthetic, with smooth transitions between shots. This helps to create a cohesive and polished final product.
  • Sound design: The audio in the video should be carefully crafted and edited to enhance the overall viewing experience. This can include adding music, sound effects, and voiceover.
  • Color correction: The color of the video should be carefully balanced to ensure that it is visually pleasing and consistent throughout.
  • Motion graphics and special effects: These elements can be used to add visual interest and enhance the message of the brand.
  • Branding: Your brand’s logo, colors and message should be included in the video, so it’s easy to recognize and remember.

It’s important to note that video editing can be a time-consuming and complex process. It’s often best to work with a professional video editor who has the skills and expertise to create a polished and high-quality final product.


By following these tips, you can create a product promotional video that effectively promotes your brand and drives sales. However, it’s important to remember that a video alone is not enough to promote a brand, it should be part of a holistic marketing strategy. It should be supported by other tactics such as SEO, Influencer marketing, PR, and content marketing.

A consistent message throughout all of these channels is crucial for building brand awareness and driving sales. It is also important to measure the success of the video by tracking the engagement, reach, and conversions. This will help to improve future videos and ensure that the brand’s message is reaching the intended audience.

If you are looking for the best company promotional videos for your brand, Toolbox Studio can assist you.

Get in touch with our experts and get the best product promotional videos today!

Arun Gupta
Arun Gupta
Last updated: July 3, 2024

Arun completed his post-graduation at FTII with motion picture photography as his specialization. With more than two decades of industry experience as a Cinematographer and as a Producer he has more than 300 projects like television commercials, television shows, Music videos, corporate films, Short films and documentaries to his credit.