Digital marketing is a space that is booming. Years ago, it was believed that the internet had been used to its full potential. That was until social media came into the picture. Most of the nay sayerss have been converted today with the remarkable results of engagement and awareness building that has been achieved through them for many. However, one of the most underutilized platforms even today is video marketing.
Why is Digital Marketing so Important?
In 2017, researchers expect global consumer video activity to represent nearly 70 per cent of all consumer Internet traffic, up from 57 per cent in 2012. Online video services will double in usage during the same time frame, reaching more than 80 per cent of all Internet users worldwide.
Surprised? Here are a few more stats that will leave you dumbfounded
YouTube has over a billion users, almost one-third of total internet users.
Need another one?
51% of marketing professionals worldwide name video as the type of content with the best ROI.
Is there a template followed by successful digital marketers?
Digital marketers have been following this formula for a while now,
- Find an unoccupied space
- Dig around
- Keep digging till they find the best way to capitalize on that medium
- Then scale as if their life depended on it
How can Digital Marketing help your Brand?
There are three main reasons why you should jump on the digital video marketing bandwagon:
- Consumers love video content. They are more likely to watch and remember your brand proposition than read about it and remember
- It is more affordable than television marketing and has a wider reach than print.
- You can decide exactly who sees your advertisement and optimize it to be as cost effective as possible.
Here are 3 ways that digital videos can change how brands are perceived and increase the amount of money they make eventually.
SECOND LARGEST SEARCH ENGINE IN THE WORLD: YOUTUBE
Why did SEO kick off in the first place? Because Google is that big! With YouTube being the next in line, videos are rising to be a strong way to communicate your brand proposition in a manner that benefits the costumers. After all information is what they are looking for!
SKY ROCKET BRAND ENGAGEMENT
There is more you can do with a digital video than you can with a commercial break and that is exactly what Marks & Spencer’s did with their The Two Fairies holiday campaign that maps back to a twitter account. The account went from zero to 28000 followers. The fact is that with tablets and smart phones, the barriers to conversation on the online medium are unbelievably low but that is not something you can say about TV. Or you can peek at how Red Bull used the medium to increase its brand value with some awesome content and smart distribution plans.
You may have a jaw dropping product, but how do you capitalize on that? Digital videos are the answer to that.
CURE TO BANNER BLINDNESS
On an average, 25 to 34 year old, sees about 2000 banner ads a month. Is there any doubt as to why they are blind to banners today? With the relevant content and context, a video is guaranteed to boost awareness and engagement. Who doesn’t like to be entertained at all times?
It is time to take a look at your marketing plans again and reach out a studio that creates digital videos, today!