There’s no denying that video is one of the most popular mediums of content consumption online. Here’s looking at the kind of video content people from different age groups prefer.
Everyone – from little kids to aging grandparents – seems to be consuming copious amounts of video online and showing no signs of stopping any time soon either. This trend is exemplified through various studies including these select pieces of data from the Cisco Visual Networking Index:
These figures are underscored and expanded upon by YouTube’s own statistics, which say:
And while YouTube is used by kids, teenager, adults, and elders, usage patterns, trends, and even the type of content is different for each age group. As a business video production company, we were curious to see what are the differences in the viewing patterns between Generation X, or those born in the mid-sixties to the mid-seventies, Generation Y (the 70s-80s born age group), and the mid-nineties to 2010s generation Z.
Online video viewing patterns of different age groups
Adweek has laid out a complete infographic of the viewing patterns of Gen X, Y, and Z. We have picked out the most salient statistics to from that study for you. Here they are in an easy to digest bullet point format:
These numbers are also corroborated by Pew Research data which suggests that “YouTube is widely used by younger users – 82% of 18- to 29-year-olds used YouTube in 2014, compared with 34% of those 65 and older.”
It is quite apparent from all these numbers that Generation X, Y, and Z have fairly different approaches to watching content online and a strong variety in terms of the type of content they consume as well.
Marketers and business owners will have alter their content to suit these patterns and needs in order to ensure that they achieve maximum reach for their target market when basing it on the crucial demographic that is age group. When the interests of these age groups are largely so diverse, there cannot be a one size fits all approach to creating video content. Instead a focused decision made to reach one or two particular age groups is definitely more likely to yield positive results.