3D Product Modeling: How It Can Take Your Marketing to the Next Level

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3D Product Modeling: How It Can Take Your Marketing to the Next Level

3d product modeling

Amongst the most difficult things in this world is that to translate an idea in your mind into a viewable, tangible version (from a creator’s point of view). Another side to this is from the customers’ point of view. In today’s world, it is extremely important for businesses to offer their consumers and potential customers with an opportunity to get a firsthand feel of their products.

From awareness to consideration and then to conversion, the buying journey and decision-making process for today’s consumers is driven by the ability of businesses and marketers to convince the former to believe in their offerings.

3D product modeling is a revolution of sorts – it has become a game-changer in the industry at a time when marketers are competing and trying everything they can to promote their offerings in the best possible way.

So, what exactly is 3D product modeling?

3D product modeling refers to the digital mathematical representation of a three-dimensional entity using a specialized software. The model developed using this computer graphics technique is the closest one can get to visualizing the actual product.

In essence, 3D modeling is a blend of science, mathematics, geometry and design. There are two primary types of 3D product modeling:

  • CAD (Computer-Aided Design)
  • 3D Mesh Models

Take a simple example of a backpack – seeing just a two-dimensional image of a product is no longer considered good enough. However, if the same backpack is rendered in the form of a 3D model, it allows people to view the product in greater detail. Basically, a 3D model of the backpack can give potential customers a better understanding of the product’s looks, dimensions, texture, etc.; and this can go a long way in influencing the buying decision.

Industries and applications

Wondering which industries use 3D modeling and how? 3D product modeling is widely employed by businesses across a variety of domains, including the following:

  • Industrial design
  • Medical
  • Architecture
  • Technology
  • Manufacturing
  • Furniture
  • eCommerce
  • Construction
  • Electronics
  • Retail

Benefits of 3D product modeling for businesses

In terms of the uses and advantages of 3D product modeling, this modeling technique is preferred by a range of enterprises since it allows them to:

  • Enhance the product development process
  • Create rapid prototypes within no time
  • Make realistic models that mirror the actual products
  • Achieve precise and accurate 3D models of their products
  • Give customers a 360-degree view of the product
  • Make project planning and approval more effective and value-driven
  • Remodel their products, make changes and test various versions easily
  • Test product prototypes in a cost-efficient manner
  • Market their products online and offline using 3D models

With 3D modeling, businesses can now execute their ideas, concepts and designs without worrying about costs, time and manpower. Software like ZBrush, Blender3D, 3DS Max, Maya and Rhinoceros have made it very simple for any business to create digital as well as physical versions of their products without any compromise on quality.

3D product modeling is a boon for marketers and businesses. In terms of modern-day marketing, 3D product modeling helps businesses experiment and do more with their promotion efforts without breaking a sweat. Here’s a quick look at how 3D product modeling can take your product marketing endeavors to the next level:

Prototype testing and feedback

For starters, testing how the product looks, feels, works and interacts with users is easily possible with 3D modeling and prototyping. Testing it in focus groups can help manufacturers get instant feedback and make alterations to the design before launching the final version in the market.

Sales pitch

3D models of your product can go a long way in making or breaking deals. In fact, it is a highly-effective tool in the B2C space, since it allows businesses to give their audience a virtual yet realistic firsthand feel of their products. 3D representations of products on marketing collaterals, websites and social media, too, are a great way to make noise about one’s products and showcase their capabilities in a way that looks and feels realistic.

If you are looking for ultramodern 3D product modeling services, our expert team at Toolbox Studio can help you with that.

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