Let’s look at some jaw-dropping explainer video statistics –
– 90% of users say that watching an explainer video about a product is helpful in the decision process.
– According to ComScore, 64% of users are more likely to buy a product online after watching a video about it.
– Invodo says that 92% of mobile video consumers share the videos they watch with others.
– Unruly suggests that enjoyment of video ads increases purchase intent by 97% and brand association by a whopping 139%!
And, these statistics put light on the importance of explainer videos and how they need to be a part of your marketing plan if you want to up your business game!
Hence, explainer videos are a paramount asset in the promotion of a company’s products and services. They are also an essential tool for adequate brand visibility and for increasing your customer base by making strong impressions on the target audience. So, if you are planning on creating an outstanding explainer video, there are two crucial methods that you need to be aware of – storyboarding and video editing.
What is Storyboarding?
A storyboard is a graphic representation of how an explainer video will unfold – scene by scene or shot by shot. The process of illustrating each shot of an explainer video with the help of pictures, standstills, colorful sketches, drawings, or any other form of visual representation is known as storyboarding.
In other words, a storyboard is a roadmap to an explainer video.
A storyboard may also include notes and written descriptions about a particular shot or various scenes to depict what exactly will happen in the explainer video. With the help of this visual flowchart, you can plan your explainer video in a more detailed and organized fashion.
Why Do You Need A Storyboard, And How Does It Help In The Production Of Explainer Videos?
Creating a storyboard is one of the most crucial steps in the production of an explainer video. Even though it may seem like a small and preliminary step, it cannot be ignored. A storyboard sets the foundation for your entire explainer video and plays a pivotal role in the creation of explainer videos. Here are the reasons why it is essential to have a storyboard:
1. Effective Presentation And Communication Of Ideas
A storyboard is an excellent way to share your vision, thoughts, and ideas for an explainer video. Storyboards are visual aids, and this makes them a great and convenient tool to present ideas. Without a storyboard, explaining the concept behind an explainer video would often be accompanied by a communication gap from a lack of visualization. This creates room for doubt and inefficacies in video production. Storyboarding avoids this by depicting exactly what would happen in a video, making it easier to understand.
2. Easier And More Organized Video Production
Because a storyboard meticulously maps out the explainer video, it is better planned, and hence the process of video production becomes more organized. A storyboard would give an idea of what is required to be done where, and in a comprehensive manner.
Even though creating a storyboard for an explainer video may seem time-consuming at first, in the long run, it is, in fact, a time-saving process. Having a proper storyboard would make the process of video creation and production run smoothly and would also save time during video editing.
What is Video Editing?
Video editing is the process of modifying, adding, removing, or rearranging certain video shots to create a new or different video. Video editing also includes processes such as creating a transition between video clips, adding and mixing sound and audio clips to the video, making color corrections, applying filters, and other enhancements.
Why Is Video Editing Necessary In The Creation Of Explainer Videos?
Throughout the process of video production, there may be many instances where new requirements come up or certain changes are to be made to the explainer video content, or certain shots are to be rearranged, or audio clips are to be added and edited. An explainer video may require cuts to fit the requirement of a fixed duration of time. All of this can be done with video editing.
Why Should You Hire Professionals For Your Explainer Video Production?
Designing, planning, creating, and producing an explainer video includes a series of comprehensive stages. While you can do this yourself, it is often time-consuming and requires expertise and experience in the field of video production. In order to save your time and resources while putting together an innovative and profitable explainer video, it is recommended that you approach professional video producers. Here is why you should hire professionals for your explainer videos:
Professional video producers already have all the resources and equipment required for explainer video production. From cameras to software, professionals have advanced resources that can give high standard results.
2. Time-saving and cost-effective
Hiring professionals can save both your time and money. Professionals can work with a fixed budget that is decided upon by your company and optimize the videos accordingly.
At Toolbox, we provide professional explainer video production services. We understand your company’s requirements, audience, budget, and create explainer videos to suit them all optimally. To find out more about our explainer video services, contact us, or visit https://www.toolbox-studio.com/blog/.