According to Unruly, interesting or enjoyable videos on a business’s webpage are likely to increase customer purchase intent by 97% and brand association rate by 139%. Explainer videos illustrate how your product or service can serve as solutions to your consumers’ problems. With the right kind of brand messaging, the appropriate whys, and exciting visuals, explainer videos can help generate better-qualified leads. What more? Explainer videos help generate revenue, increase web traffic, and bring more customers to your business.
How do explainer videos help every industry?
Whether you’re a new tech start-up or a well-established company, explainer videos can effectively increase brand awareness in a simple, engaging, and faster way. No wonder, video marketing is gaining ground with each passing day with explainer videos being one of the most important means.
Apart from these advantages, explainer videos can be made in several languages to communicate with the concerned people, whether consumers, employees, business entities, etc. very easily.
Here are some jaw-dropping explainer video facts –
How can explainer videos help generate better quality leads?
One of the best advantages of explainer videos is that they help your company get better-qualified leads. Explainer videos, when used in their optimum capacity, can also help increase sales and conversion rates for your business. They work as great marketing tools and help reach a wider audience – Invodo says 92% of mobile video consumers share videos with others. So, when customers engage with your company’s explainer video, they are more likely to share it, providing your business with a larger customer base.
Increase leads and sales with the help of explainer videos
While creating an explainer video, you must keep in mind your audience.
Secondly, you have to analyze what kind of explainer videos are best suited for your business. There are three kinds of videos that can benefit a business:
A good call-to-action also goes a long way. Your explainer videos can feature links to your social media handles on platforms such as Instagram, Facebook, Twitter, YouTube, and LinkedIn. This would allow your viewers to find out more about your business and engage better – your audience can be directed to learn about your products and services even after the explainer video has been finished.
How have explainer videos helped businesses so far?
45% of businesses involved in video marketing say they have an explainer video on their home page. Of these businesses, 83% say their home page explainer video is effective. Having an explainer video on your home page can engage a greater number of viewers with your company. To significantly increase your sales and customer leads, you may want to add an explainer video on your landing page too.
Another excellent way to bring more conversions is by including an explainer video for your email marketing campaigns.
Today, explainer videos are considered by many companies as one of the most efficient marketing and sales strategies as they easily create a high demand for the company’s products. Does your company have an innovative explainer video? If not, then get in touch with Toolbox Studio; we can help you create one that’ll positively affect your leads, sales, and conversions.