The ability of eLearning (in education, training and even corporate circles) to impart instruction, further training, and even acquire an education through electronic media and the internet is boundless. It is convenient, can be consumed anywhere thanks to smart devices, laptops and the like, and can be carried out at the learner’s convenience.
With this article, we aim to establish the undeniable advantages of incorporating videos in your eLearning strategy, as the title suggests.
eLearning is a rapidly growing industry
As this Forbes article reports, “Global eLearning market to reach $325 billion by 2025 from $107 Billion in 2015.”
That’s right, already a billion-dollar industry globally by the year 2015, eLearning is expected to grow by more than 300% to an estimated $325 billion by 2025 the world over. That is a meteoric rise and is clearly indicative of just how much potential eLearning offers to those willing to adopt it.
Another interesting statistic that the same article throws up is that revenue purely from online courses in 2017 was $46 billion, so it seems that the public at large is responding to the idea of harnessing eLearning as a platform, and its ability to offer education and information.
Videos for eLearning
One of the most efficient ways to share knowledge and information across the electronic medium is through the format of videos. A vast majority of consumption on the internet is already going down the video route. As this Business Insider piece indicates, “Video will represent 82% of all IP traffic in 2021, including consumer and business IP traffic, amounting to a million minutes of video transmitted through networks every second.”
Another article by Medium sheds light specifically on the effectiveness of video in learning, citing Forrester Research that claims that employees of a company are 75% more likely to consume content through video than other mediums such as documents, articles online, or emails. The reason for this receptiveness to video is because it offers a plethora of benefits when compared to other media for sharing content in the eLearning space.
It is less easy to get distracted when watching a video than it is when reading an article or listening to audio. This is because all your senses are engaged in watching a video, so you are more “in it” and your attention is arrested to a greater degree than it would otherwise be.
Videos lend themselves to interactivity. With formats such as Skype and other video calling services available, teaching through video can be an immensely interactive experience, allowing one-on-one instruction to be imparted, and the instructor to be able to gauge the response from the person undergoing the course and amending their lessons accordingly.
Easier to consume
Video is definitely easier to consume than instructions in the text form. You don’t have to put in as much effort as you would into reading to able to consume and absorb the knowledge being shared through video. This makes eLearning through video much more digestible.
Through video, you can share much more than just static instructions. Instead, you can actually demonstrate how to go about doing things. For example, if the subject of the training is to learn how to use equipment, you can not only explain the steps involved but actually demonstrate them, and also visually depict the result of each step, making learning that much easier in the process.
Unless the individual in question is highly motivated and focused, it is difficult to ensure that the learner is going to give the instruction his or her complete, undivided attention. If your storytelling is video-based, employees or students will be that much more engaged and motivated to continue receiving their training.
Another advantage of video is something we touched upon earlier. With the proliferation of smartphones in everyday life, and the widespread availability of the internet through data and Wi-Fi, this could be one of the keys to unlocking an even more effective eLearning program. You can optimize video-based content for smart devices, and have a system in place that could allow it to be consumed at the learner’s convenience.
This is the future of training for corporates, manufacturers, educational institutions and more. And as we saw from the article above, your workforce, clients and students will be much more receptive to video-based learning content than instruction in any other form.
Toolbox Studio has been delivering value to a wide range of clients from diverse industries, helping them get better results from their eLearning programs with slick animation and crisp storytelling. If you are looking for a partner who can help you create an animated eLearning video (or a series of videos), look no further! Get in touch with our team today.