While social media posts, emailers, and newsletters have been a popular choice for marketing, there is really no beating the impact graphics and videos bring to the content strategy table.
Data conveyed in video form has proven to work better in marketing than other kinds of content. Viewer retention of a message in text is just 10%, but retention of the message in the video is 95%! Besides, the Click-Through Rate for videos can be as much as 96%.
The reason for such numbers is simply how the human brain is programmed. The brain absorbs a combination of visuals, movement, and audio more quickly than retaining data presented using the other mediums like text in isolation.
If visual content has such power, infographic videos can be a shot in the arm for content strategy and marketing efforts.
What are Infographic Videos and How Do You Use Them?
Infographic videos deliver knowledge in visual form in an online video to create engagement. This content marketing tool uses compelling visual representation to communicate important data points to the viewer, who gains valuable information within a few minutes. Here’s a sample infographic video.
An infographic video delivers a business idea or in a simple, engaging and direct manner without boring the audience. Many successful businesses rely on it as a content tool.
Organizations can either use infographic videos to educate the target audience about a common problem they face, market their business presence, or launch a new product or service in the market. You can post visual clips of the infographic video on social media handles or embed them in emailers, newsletters or other forms of digital content.
Why Should You Use Infographic Videos and not?
The biggest reason to use infographics videos in visual (instead of static) form is that people LOVE videos. Social posts with videos attract 3 times more inbound links than posts with just plain text. Similarly, viewers are 85% more likely to purchase a product after watching a product video than otherwise.
Read about the advantages of using infographic videos in your content strategy.
5 Benefits Infographic Videos Bring to Your Content Strategy
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Quick Information:
Not a marketing gimmick, Infographic videos are used to pass on important ‘info’ to the target audience. Unlike a detailed newsletter or your webpage, a video allows you to communicate what you do, how your product works, and why the viewers should try it, within just 90 seconds or less!
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Easily Shareable:
Infographic Videos are more accessible to share than other forms of static content like PDFs or PowerPoint decks, are better engagement tools for potential clients. Viewers are more likely to organically share videos instead of long text articles, owing to the higher visual impact and engagement.
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Mobile-Friendly:
Businesses must create content that is 100% mobile-friendly to cater to the smartphone world.
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Cost-Effective:
Unlike costly live-action videos, infographic videos can be made using easy-to-use online tools and software. This affordability adds to their value to businesses, making them a substantial return on investment (ROI) compared to other forms of content marketing.
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Tested and Proven Marketing:
- Animoto’s 2018 State of Social Video: Consumer Trends report – 88% of video marketers were satisfied with the ROI on infographic videos.
- An Optinmonster study found that marketers get 66% more qualified leads per year using video content than other lead generation channels.
All these benefits come together to prove the effectiveness of infographic videos in content marketing.
If you haven’t used infographic videos in your content strategy yet, it’s time you started!
Do you have questions about where to begin with infographic videos? Contact us at Toolbox Studio today..
