Explainer Video Kit: 5 Essential Elements of Explainer Videos

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Explainer Video Kit: 5 Essential Elements of Explainer Videos

explainer video for business

It is no secret that explainer videos are all the rage in the industry today because they deliver such great returns on investment. From corporate giants to startups and even NGOs, businesses of all types and sizes rely a lot on the power of explainer videos for various purposes.

Top 5 reasons why explainer videos work

  • Admit it – you would rather watch a two-minute video than skim through an entire webpage full of text. Videos not only grab the audience’s attention, but also retain it for a longer period when compared to other formats.
  • We’ve all had enough of boring PowerPoint presentations, paper pitches and lengthy blogs. A well-crafted explainer can skip the guesswork and get straight to the point and that too in a highly engaging manner.
  • From a business point of view, an explainer video can explicate product features, benefits, service offerings and business concepts better than any other format.
  • Google loves videos! Websites with well-optimized videos and fresh content tend to rank higher on the SERPs (search engine results pages) and that just reestablishes the importance of creating good videos for your business.
  • Several studies suggest that customers are more likely to purchase a product or avail a service after watching an accompanying explainer video. Isn’t that reason enough to invest in one, then?


Making an explainer video – 5 elements that you must focus on

1. Story and script

No matter how catchy the visuals, if a video doesn’t have a well-written storyline or concept, it will never work. The story is the “hero” of every video, so there is no compromising on that! Make sure you work tirelessly on the basic storyline of the video you wish to make. Keep the content simple and direct. Talk to your audience in the language that they can understand and relate to (instead of throwing around industry jargon). Scriptwriting is a specialized skill in itself, so it is always better to outsource this part to experts who have substantial experience.

2. Storyboarding

Now that you have a story in place, you need to figure out how it will be presented on screen. This is where storyboarding comes into the picture. Brands must spend enough time on this step of the process until they are absolutely sure about how the story would be translated into an on-screen spectacle.

3. Animation

Animated explainer videos come in various forms – 2D character animation, whiteboard animation, infographics, kinetic typography, etc. Make sure you know what kind of animated video you wish to create and then figure out how you want to go about it. While there are several online tools and explainer video kits that claim to help you do it yourself, we recommend hiring a specialist animated explainer video company to do it for you.

4. Timing

Research suggests that key information should be delivered to the viewer within the first 30 seconds of your video. Here’s a good example –

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The objective of the 45-second video was to announce the company’s new ISO certification, suggesting that clients’ primary concern (data security) was duly addressed. See how we disseminated the key message within the first 30 seconds of the video? That is exactly what you should aim for. Thanks to the dying attention spans, most people get bored within a minute or so. You need to make certain that your video is no longer than 90 seconds and manages to hold the viewer’s attention till the very end.

5. Sound

An element that is often overlooked, sound plays a massive role in making or breaking a video. Your explainer video NEEDS to have high-quality sound – it could be a voiceover or just background music, or a mix of both. The right kind of music can really set the tone, mood and pace for your explainer video and hence, ignoring or belittling this very important aspect is sheer foolishness.

So, there you have it; the five all-important elements that you must have in your business explainer video kit. At Toolbox Studio, we specialize in crafting high-quality explainer videos for businesses and if our 10+ years of history is anything to go by, you will know that we have everything you need to break the clutter.

Get in touch with our team to discuss your business explainer video requirements today!

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