It is no secret that explainer videos are all the rage in the industry today because they deliver such great returns on investment. From corporate giants to startups and even NGOs, businesses of all types and sizes rely a lot on the power of explainer videos for various purposes.
Top 5 reasons why explainer videos work
Making an explainer video – 5 elements that you must focus on
1. Story and script
No matter how catchy the visuals, if a video doesn’t have a well-written storyline or concept, it will never work. The story is the “hero” of every video, so there is no compromising on that! Make sure you work tirelessly on the basic storyline of the video you wish to make. Keep the content simple and direct. Talk to your audience in the language that they can understand and relate to (instead of throwing around industry jargon). Scriptwriting is a specialized skill in itself, so it is always better to outsource this part to experts who have substantial experience.
Now that you have a story in place, you need to figure out how it will be presented on screen. This is where storyboarding comes into the picture. Brands must spend enough time on this step of the process until they are absolutely sure about how the story would be translated into an on-screen spectacle.
Animated explainer videos come in various forms – 2D character animation, whiteboard animation, infographics, kinetic typography, etc. Make sure you know what kind of animated video you wish to create and then figure out how you want to go about it. While there are several online tools and explainer video kits that claim to help you do it yourself, we recommend hiring a specialist animated explainer video company to do it for you.
Research suggests that key information should be delivered to the viewer within the first 30 seconds of your video. Here’s a good example –
The objective of the 45-second video was to announce the company’s new ISO certification, suggesting that clients’ primary concern (data security) was duly addressed. See how we disseminated the key message within the first 30 seconds of the video? That is exactly what you should aim for. Thanks to the dying attention spans, most people get bored within a minute or so. You need to make certain that your video is no longer than 90 seconds and manages to hold the viewer’s attention till the very end.
An element that is often overlooked, sound plays a massive role in making or breaking a video. Your explainer video NEEDS to have high-quality sound – it could be a voiceover or just background music, or a mix of both. The right kind of music can really set the tone, mood and pace for your explainer video and hence, ignoring or belittling this very important aspect is sheer foolishness.
So, there you have it; the five all-important elements that you must have in your business explainer video kit. At Toolbox Studio, we specialize in crafting high-quality explainer videos for businesses and if our 10+ years of history is anything to go by, you will know that we have everything you need to break the clutter.
Get in touch with our team to discuss your business explainer video requirements today!