LinkedIn recently announced that the users will now be able to upload video Ads too. Until now Linkedin displayed only images or text for advertising. But now that it has rolled out global video advertising too, let’s see how it can make a difference to the social media marketing scenario and more importantly, how it can help your business.
Linkedin is one of the most popular business-oriented social networking services. Launched on the 5th of May 2003, it already had 259 million acquired users spread over more than 200 countries as of June 2013. So you can expect your Ad to reach out those millions out there, but what is more important is, you can be rest assured that your video Ad reaches the right audience too. With the video Ads, advertisers will be able to import videos or use existing YouTube videos. Ideally, using video Ads will up advertisers’ presence on YouTube since their audience will grow with the addition of Linkedin’s users.
Linkedin boasts of millions of profiles belonging to various categories; this helps you in segmenting and focusing on a particular segment as per your business needs and effectively targeting the decision makers. Moreover, creating an Ad on Linkedin is pretty simple.
Creating a video Ad is similar to creating a text advertisement, except you select Video from the Media Type dropdown.
If you’re a new advertiser:
If you’re an existing advertiser:
When creating a video Ad the advertiser will be able to set a maximum Cost Per View (CPV) bid. This means that the advertiser will only pay when a member clicks to play the video. The minimum CPV bid for video ads is $4.00.
So it can be said that video advertising on Linkedin is quite cost effective as it offers you a vast yet focused reach. So when the next time you think of using the social media for advertising your brand, make sure that your brand is linked in effectively with your potential customers.