An important arm of animation, motion graphics videos are extremely effective for businesses trying to pitch an idea, explain a concept, advertise a product or demonstrate a process.
What is the meaning of the term ‘Motion Graphics’?
Motion Graphics, as the term suggests, is graphic design in motion. Another way to define it in simple words is that it is a form of animation wherein text plays a major role. This could include animated brand logos, animated text superimposed on live action footage, graphic design elements and icons in motion, or animated icons and computer-generated designs used for a wide range of purposes.
What is the difference between animation and motion graphics?
Well, the biggest difference between animation and motion graphics is that while the former term is an umbrella concept that has various subsets, the latter is one of those subsets.
Motion graphics animation is widely used across industries and businesses to make interesting, eye-catching and exciting videos which convey a message, promote or advertise a product or service, or even explain how a certain product/process works.
Why use motion graphics?
The widespread usage of motion graphics was brought into the fray in order to move away from boring or uninteresting templates and design presets. Today, social media platforms, websites and other visual communication avenues are flooded with a variety of amazing motion graphics videos. Here are a few reasons why you should use a motion graphics video:
• Its visually engaging and formalised nature is essentially attractive, making it easier for onlookers to recollect brand and message.
• It delivers the business idea effectively.
• It communicates fictitious concepts or ideas without losing its “appeal”.
• It is device friendly and creates opportunities to reach the target audience without any gaps.
• Easy to control film style in ways that live-action videos simply can’t touch.
15 examples of the best motion graphics videos
Alright then, it’s now time to take a look at some of the most amazing motion graphics videos that are out there. At Toolbox Studio, we have shortlisted some of the best examples of animated motion graphics that have been created by known brands for explaining concepts, promoting products, introducing new ideas and more. Read on!
1. ScribbleLive Content Marketing Platform
ScribbleLive, a content marketing platform that helps create better content, broke into the market with this slick animated motion graphics video. The video explains the key features of this platform, using colourful visuals, voiceover, music, graphic design elements, simple animation and text in motion.
2. License Assisted Access (LAA)
This crisp video explains an innovative idea that introduces LTE to unlicensed spectrum on small cells to deliver a data speed boost to smartphones. Watch how real images or videos are used here to form backdrop of the video, superimposing them with motion graphics that include basic animation and text content.
3. Digital transformation is more than just a catchy phrase for Microsoft’s cloud customers
Microsoft is known for its stylish videos making great use of motion graphics, colors and dynamic animation. The buzzword ‘digital transformation’ was trending over the last few years, and through this motion graphics video, Microsoft has managed to explain how it is much more than just another buzzword.
Check out how this particular video works perfectly without the need for excessive animation or voiceover, giving equal weightage to each of its segments and walking out the fine line between too much text and graphics.
4. Introducing the new MacBook Air – Apple
This amazing motion graphics video makes fantastic use of 3D animation and text to provide the viewer with a 360-degree view of the product, focusing on each important aspect of the new product.
5. Material Design Motion
One of our favourite motion graphics videos, this Google Design video leverages geometrical shapes and colours to convey the message with an effective voiceover.
The best part about this video is that it doesn’t try too hard to clutter the screen with excessive text or graphics – it simply keeps the viewer hooked on with its fluidic animation.
6. Imagine What You Could Do – American Express
This innovative motion graphics video sells on its story and narrative as much as it sells on its visual quality. Not many companies take this kind of approach when it comes to showcasing company culture to attract talent.
The quality 2D animation and use of characters and colours is quite unique, relatable and pleasing on the eye.
7. Deloitte Intelligent Automation
This video is about cognitive computing and how it brings together a host of emerging capabilities that can emulate and augment the human brain’s strength. Deloitte’s motion graphics video does complete justice to the subject at hand by using ultramodern graphics and smart animation, even using a short case study to explain it.
8. Nike – What’s in the Air?
Another one of our favourite product videos, this one by Nike makes use of iconic silhouettes, with psychedelic colours and hypnotic visuals to track the journey of the product over almost three decades. The enthusiastic voiceover complements the visual magic and keeps the viewer hooked on till the last second.
9. Art with Watson: IBM Watson helps create a data-driven portrait of Eleanor Roosevelt
Here’s a motion graphics video unlike any other. IBM’s pioneering video blends together a video projection of Roosevelt’s 3D likeness, audio tracks that feature parts of her speeches and showcase animated phrases from her writing.
In a series of portraits of influential thinkers, this collaboration between the cognitive system (Watson) and contemporary artists works like a charm.
10. Intel: The Making of a Chip with 22nm/3D Transistors
This innovative motion graphics video demonstrates the process of how computer chips are made using Intel’s technology with 3D transistors. It shows the key steps involved in the process using animation.
11. How does Robotic Process Automation work?
This presentation-style video explains how Robotic Process Automation helps automate repetitive manual tasks to help organizations become more flexible and efficient with technology. The steady pace and instructional voiceover in the video works in tandem with the use of easy-to-understand graphics, text and flowcharts.
12. QRA VR Experience – We Believe the Future is Cyber-Physical
Clean lines, a grid-like background and slick animation are the key highlights and constants in this science and technology video by QRA Corp. The overall geometrical shape-driven look and feel of the video makes a solid impression on the viewer and reaches out to the target audience with effect.
13. Gartner Top 10 Strategic Technology Trends 2018
The video talks about ten of the biggest trends in the technology space that are set to transform the digital landscape in the near future. A fine blend of real imagery, live action footage, contemporary animation styles and a Hollywood movie-like OST make this video powerful and impactful.
14. KPMG: Industry 4.0
Connectivity is the next big revolution in the industry. With smooth, fluidic transitions between frames, this KPMG brand video uses motion graphics to great effect. It uses graphics and visual elements to complement the script (voiceover) and explains the subject in a simple-yet-stylish way visually.
15. What is ERP System?
Oracle’s video is a classic example of how a seemingly-complex and niche subject like Enterprise Resource Planning and its history and evolution can be put forth in a simplistic-yet-effective way. This motion graphics video talks about the how businesses can manage day-to-day business activities, such as accounting, procurement, project management, and manufacturing, with ERP systems and software packages and how the entire scope has now augmented thanks to the cloud. The video makes good use of graphics, design elements and icons along with simple transitions and consistent pace to get the message across.
The importance of motion graphics cannot be underlined enough, especially for brands and businesses who wish to reach out to their audiences in an effective manner. Are you on the lookout for a reliable motion graphics studio or agency?
At Toolbox Studio, one of the best motion graphics companies in India, our team specializes in delivering a variety of high-quality motion graphics animation videos.