When it comes to explanatory videos or explainer videos for business and the value they bring to the table, it can’t be subject of debate that companies of all shapes and sizes have tasted success when they harnessed the power of animated explainers to get the message across.
What Are Explainer Videos and Why Are They Effective?
In an era driven by audiences wanting fresh content, innovative ideas and visuals, videos that club these three elements work like a charm. Wondering what an explainer video is? An explainer video, in simple words, is a short AV that communicates a concept, idea, product, service or brand message using animation, graphics, text content and voiceover and music. The might of a well-crafted creative business explainer video for business cannot be understated – explainer videos are very effective. If you have closely followed the Toolbox Studio blog, you will know that we actively advocate this medium of communication not only because of our expertise in creating effective business explainer videos, but also because we understand different businesses, industries and target groups and acknowledge the fact that an explainer can well and truly serve any and every purpose of communication – whether it is spreading brand awareness, social messages, product or service promotion, process demonstration, prototype demo, CSR content or anything else.
We thought you might want to take a look at some of the best explainer videos available. This article has handpicked some of our top favourites from different industry segments in this article. Read on!
15 Examples of the Best Business Explainer Video
Introducing Office 365 Business!
Let’s begin with Microsoft’s short-yet-effective explainer or product explanation video introducing the viewer to Office 365 Business. This crisp video for businesses is aimed at educating the audience about the USPs and functionality of the IT offering and does so with great aplomb. The brilliant usage of geometric shapes and bright colours helps give the video a stylish look, while at the same time giving it a global appeal.
What is Artificial Intelligence (or Machine Learning)?
Another great video from the technology space is HubSpot, which puts forth a complex idea and demystifies it in a way a layman can understand. Using hypnotic animations with a futuristic feel, the video is accessible to the eye. The attractive character design and intelligent use of gradients make for a beautiful viewing experience.
Ecodo LED Lightbulb Explainer Video
How could we not have a product explainer video for business on this list! The Ecodo LED Lightbulb product explainer video serves its purpose to perfection. While the creative animation leverages smart graphics and engaging subtle effects to its benefit, what really takes the cake is the fact that the script has substance. The video has been thoughtfully crafted in order to help the audience see the product’s benefits and efficiency by using comparative analysis. Moreover, although the product explainer video for startups is short, each USP of the product is given due importance and adequate screen time, giving the viewer enough time to digest what is being said. This is one of the best product explainer videos you will encounter.
Mercedes, Animated explainer video
Explainer videos are all the rage in the Automobile industry. This first-rate animated explainer does its job beautifully and without much fuss by bringing to the fore not only what the service is all about, but also demonstrating exactly how it works. Short, simple and striking, the audio-visual treat not only employs 2D animation to good effect, but also brings out the trust factor and brand values that the target audience cares about.
Connected Cars in the Internet of Things Explained in 101 Seconds
Coming back to the Technology space, here’s another example of a fantastic tech explainer video that delivers on its promise to explain a very complex subject in just 101 seconds. IoT can be mind-boggling for most people who are unfamiliar with the topic, but this tech explainer video makes use of relatable, everyday situations to describe its application in our lives. The fluidic and eye-catching animation along with a creative use of colours makes it a joy to watch.
Housal Explainer Video
At Toolbox Studio, we have always believed that any visual production should have a strong story to build upon. This explainer video that we created for a Phillipines based Real Estate technology client takes this belief a step further and uses storytelling as a key tool along with dynamic animation and clean graphics. What this does is that it helps catch and hold the viewer’s attention right till the end. The writing is crisp and the video hits the right pain points by taking a problem-solution approach.
Ola Australia | Partners Onboarding Process
Explaining a process, no matter how simple or complex it is, is pretty difficult, especially when you do not have a direct audience. Explainer videos enable businesses to break processes down step by step and reach the audience correctly. This process video begins with the benefits, telling the viewers what is in it. The video wins hands down because it provides an actual process walkthrough on the screen. Finding just the right pace and sticking to the point works well in this case, making it easy for the audience to understand the onboarding process.
Airbnb Introduces the Bélo: The Story of a Symbol of Belonging | Airbnb
While Hospitality as a sector has often relied on animation as the primary tool to reach out to audiences for business or partnerships, what differentiates this heart-warming business explainer video is the story that it weaves around the central theme – a sense of belonging. Without using characters or voiceover, this lovely video binds together a unique idea with slick animation and storytelling. The feel-good factor in the video is so high that the lack of VO or the fact that the makers are trying to ‘sell’ an idea completely takes a backseat while watching it.
Renewable Energy Explained in 2 1/2 Minutes
Another explainer video for business that our in-house experts rate very highly is this Industrial animation video that explains the concept of renewable energy in a very short span of time. While the AV is educational and informative in nature, what really works well in this case is that the viewer’s interest and attention is captured for the entirety of the video. The ‘food for thought’ approach, clubbed together with clean 2D animation and a good voiceover contributes vastly to helping this video feature in our Top 15 list.
Explainer Video for Agile Industrial
The ‘fear’ factor works exceptionally well in advertising and marketing. From a target audience point of view, this industrial explainer video capitalises on stating the potential downfalls of not adapting to technological changes in the industry. The animated explainer video for business is split into two halves very subtly. The first part states the problems and the related pitfalls. In contrast, the second half jumps to the rescue by describing the solution and highlighting Agile Industrial’s USPs
Introduction to Ellesmere College – Animation Video
The education sector, too, has jumped onto the explainer video for business bandwagon and is gaining excellent results. This video is one of our top picks because it has been crafted very cleverly, giving equal weightage to what the college wants to say and what prospective students want to hear. Instead of only ranting about the fantastic college, the video speaks directly to prospects and touches upon every possible factor a student or parent might consider when choosing an institute. The beauty of the video also lies in the fact that every frame is distinctly different, and the use of colours is absolutely on point and in sync with what is being said, thus adding more value to the overall video.
Hibernia College Explainer Video
This one takes a very different approach because it targets a different set of audiences (presumably older). Using minimalistic, simple and relatable animation and graphic elements, the explainer video for a startup an educational establishment stays true to what the college offers. It demonstrates the critical takeaways in less than 80 seconds.
Swiggy presents StatEATstics | How India ate in 2017
The New Year video encapsulated not only Swiggy’s growth as a giant in the food delivery industry but also did so in style. Unique in everything – the relaxed and fluid animation, the effective female voiceover, the creative combination of natural images and dynamic graphical elements, and how the entire video unfolds. There are multiple references to modern pop culture and things that young Indian audiences can relate to. With an almost game-like style of animation and storytelling, the background score does complete justice to the creator’s approach. While the video speaks about critical statistics related to food ordering, consumption and feedback via Swiggy’s service, the funny lines make these stats more attractive than they are! Kudos to Swiggy for serving up a video that is fresh and crisp.
AI and robotics in the New Health era
The objective of any explainer video is to get the message across effectively, creatively and within the least possible amount of time. This healthcare explainer video wins on all three counts and by massive margins, too. The very concept of incorporating Artificial Intelligence and Robotics in the world of healthcare is pretty complicated to put forth, but neat writing, a well-paced voiceover and adequate weightage to each point in the video makes it possible for PwC to get the message across. The robot-like characters and futuristic animation plays a subtle-yet-important role in hammering the point and the warm colours make it difficult for the viewer to take their eyes off the screen. A job well done!
How new entrants could impact healthcare systems globally
Another PwC video that makes our list is this healthcare animated explainer video, for the simple reason that the way content is presented in these 169 seconds is something that other businesses can learn from. While the subject of the video could have made for a nice and lengthy blog article or research paper, they chose to take the explainer video route and did so successfully. Credit to the concise and smart scripting that the voiceover is based on, along with visual elements that complement it. In terms of the visual treatment, the animation is very contemporary and sleek. The transitions throughout the video are excellent in the way they help move from one frame to another without breaking the link.
If you, too, are contemplating creating an amazing explainer video for your business, we encourage you to do so because everything today is driven by video-based content. The aforementioned videos were just a few samples of the different types of explainer videos businesses have experimented and succeeded with. Of course, several other types and approaches can be taken, depending on your specific needs and objectives. However, the key takeaways for a good explainer video remain the same:
- An innovative idea
- A strong storyline and script
- Engaging visual elements, animation and graphics
- Professional voice over with an interactive tone
- Complementary background music
- Brevity (the shorter the better)
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Wish to know more about creating the best business explainer videos? Take a look at some of our past projects and latest work here. Toolbox Studio is known for its 2D and 3D animated explainer video production capabilities, thanks to our team’s extensive experience in creating some of the best explainer videos in the market.
Contact our team today to discuss the pricing for a custom explainer video!
